Author Archives: Ruth Williams

7 Crucial Elements to Make Your E-mail Campaign Profitable

Email marketing remains one of the best ways to grab your customers’ attention and send targeted traffic to your website. But is your email strategy set up to achieve the best results? If your open rate is low and your conversion rate even lower then read on to discover 7 ways to improve your strategy: Continue reading

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Google Updates and your Site

Those who own websites should be aware that new search engine changes could affect your traffic. Early in 2011, an algorithm was changed by Google, completely changing how their search engine shows results. But what exactly are those changes and how will they impact the web design world? Continue reading

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How to Use YouTube to Point Targeted Visitors to Your Web Page

If you are planning to push increased traffic to your web site, you are passing up on a lucrative resource if you’re not at this time a YouTube member. This informative article describes what YouTube is and ways in which it can help to steer traffic to your website. Continue reading

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Top 12 Ways to Increase Online Sales

Like most website owners, you’d probably like to see more of the traffic you generate on your website converted into sales. Competition on the web is constantly increasing, however, there are several strategies which can help gain the visitor’s attention and increase the likelihood of a conversion. Continue reading

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The Secrets Behind Making a Powerful Email Marketing Strategy

Being able to provide time-sensitive, important and enlightening marketing communications, when improving marketing ROI (Return on Investment), makes email marketing an absolute must have for today’s companies. In fact, it’s easily the most cost-effective and efficient form of marketing and advertising today. So, provided all its advantages, what are the vital actions to creating a powerful e-mail campaign? Continue reading

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