Author Archives: Julia Campbell

A fundamental aspect of search engine optimization is keywords. They are the phrases that illustrate what your website’s goal is– the phrases the general public will search for. Sound painless? Not true. The phrases you assume best describe your website aren’t always what people search for. For example, if you try to market you search engine optimization Victoria, BC company as an “internet marketing business,” people will have a hard time finding it. Realistically, they’re going to search for “SEO Victoria” or “search engine optimization Victoria” and will no doubt find heaps of websites that aren’t yours. Continue reading →